We infused a sense of humanity, a specialty of ours, to express the reasons behind the technology and the brand’s desire to make life better for all people on Earth.
Panasonic
challenge
In the US, consumers know Panasonic for its household electronics, while B2B buyers recognize Panasonic for its industrial-sized technology solutions. There’s another side to the brand that is easy to overlook – a human, mission-driven force for good. Since the firm’s founding more than a century ago, it has focused on creating products and solutions that help people live better lives.
This isn’t just another case of greenwashing. Panasonic is a pioneer in sustainable energy. It creates technology that cleans the air we breathe. It’s batteries are the single largest factor in the advancement of electric vehicles. And that’s the story we have been helping the brand tell for more than 5 years.
solution
Our work with Panasonic covers a revamped website experience that showcases industry innovations, digital lead-generation campaigns for their CES presence and countless eBooks, white papers and other pieces of content as well as strategic brand thinking. Throughout these efforts, we begin at the brand level – not the product or solution level.
outcome
Across all of work, we’ve infused a sense of humanity, a specialty of ours, to express the reasons behind the technology, the brand’s desire to make life better for all people on Earth. And we’ve helped Panasonic achieve amazing, measurable results.
Moving Forward Campaign
2021 Platinum Winner, Hermes Creative Awards
2021 CES Campaign
93% greater lead generation than goal 52MM media impressions (exceeded goal by 21%)
services
content development
advertising
thought leadership
