Our purpose is to deepen your brand’s impact
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A brand’s ultimate aim is creating lasting customer loyalty by making people’s lives better, nothing else.
Stace Caseria, Trust Deep Founder
Trust Deep is an award-winning naming and branding agency that creates highly human brands for companies driven by a purpose.
If you want to impact people’s lives (beyond selling them something), we want to talk to you.
Our Mission
To improve society by building deep, trusting relationships, whether that’s businesses with their customers, business leaders with their employees or people with each other.
Our Leadership Team
Stace
Daniela
Julie
Kaila
Mark
Mafe
Alan
Veronica
Maria
Stace
Daniela
Julie
Kaila
Mark
Mafe
Alan
Veronica
Maria
Are you a brand or a commodity?
We believe that businesses operate either as brands or as commodities. Commodities are basic goods or services that are interchangeable with other goods or services of the same type. Commodities have no unique attributes, form no emotional connection, command no price premium, nor long-term customer loyalty. Brands, on the other hand offer distinguishable products or services, the sum of many intangible attributes. They stand for “something” beyond their product or service. They earn loyalty and can command a premium over competitors.
Trust Deep helps clients identify their unique attributes in order to build those attributes into their marketing, products, services and actions to let customers know what they stand for, what they believe in and what will be delivered.
Our insight is that few marketing and brand professionals know what triggers create genuine, lasting loyalty. We believe customer loyalty can only exist to brands, not to businesses or products. We believe brands must clearly demonstrate the four pillars of the trust dynamic in order to create loyalty.
Our Guiding Principles
Image built on substance
Declaring a brand’s purpose is a powerful thing as long as its genuinely connected to who the brand is. Here’s the truth we share with clients: we believe every living brand already has a purpose that is important and meaningful that connects deeply with the right people. These people, when treated properly, have the capacity to remain loyal customers forever and ever, amen.
Activate your brand
Discovering your brand’s purpose is incredibly valuable since it may be the one thing setting you apart from other brands in your space. But finding gems and holding them in our pockets does not bring us riches. A brand’s purpose multiplies in power once demonstrated through actions.
Relationships thrive on trust
Relationships can be rewarding whether between friends, co-workers, corporate leadership, or even between people and brands. Every relationship can be dramatically improved through purposeful connections which make trust possible. When we build genuine trust, we create relationships we can cherish.
Positioning is underrated
- When branding, rebranding or growing your brand, well-defined positioning will guide you to:
- a meaningful brand name that does the work of millions of dollars of advertising
- visual identity that connects instantly with your audience
- clarity on the story your brand wants to tell
- the right people to hire, products to offer, and where best to offer them
Customers want connection
Great brands connect deeper than just being a product or service, i.e. transactional relationships. They create meaning via a shared mission or belief; this is what we call alignment of interests in our Trust Dynamic. When we are committed to a common vision or purpose, we transcend individual preferences or challenges.
Brand guides enable success
A business plan is valuable and may shape processes, but a brand guide is the roadmap that will shape both behavior and attitudes of the people who really matter to your success – your employees and your customers. Brands that own their category are able to do so because they have brand buy-in at every level.
Consumers need validation
People want their concerns echoed in the messages, products and actions of the brands they choose. Thoughtful brand development and management creates a platform for real, genuine, human brands. To achieve meaningful branding, start by aligning your brand with the simple truths of human nature.
Employees are your brand
When your purpose is clear and memorable enough, everyone in your organization should be able to speak it from memory. People will interpret it differently. That’s ok. But the overall thrust should be evident. Your brand is your business. Your business is your brand.
Purpose guides progress
When committing your purpose to paper keep it tangible, related to what you do, and 80% attainable, 20% aspirational. And keep it at the forefront of everything you do. Here’s our agency’s purpose: To help individuals and business to connect more deeply by creating mutual trust, with the intention of improving society one relationship at a time.
Make people feel
Science tells us that only our emotions – not reason – can make us take action. The part of the brain that controls decisions isn’t affected by logic. It can’t process logic, or math, or even words. If you want to influence a purchase decision, make people feel something positive. Happy, hopeful, inspired, self-confident, safe, thankful, amused, proud, altruistic, pleasantly surprised, or being loved are all good options.
Aim for loyalty
Your customers have slotted your brand into one of these buckets:
- They know you
- They like you
- They trust you
The key to lasting customer relationships is loyalty, and loyalty comes through trustworthiness. The way to get there is to demonstrate it through actions, to build it into your positioning, your visual identity, your name. Trust begins internally, with ourselves, building self-confidence and alignment between our values and our behavior.
