Why Does Coca-Cola Never Get Old? Cracking the Code of Brand Relevance I’m constantly fascinated by how iconic brands like Coca-Cola maintain their relevance and emotional connection in a rapidly evolving market. By weaving happiness… Read More »Why Does Coca-Cola Never Get Old? Cracking the Code of Brand Relevance
From Fruit to Tech Giant: Apple’s Name & Brand Legacy What’s behind Apple’s iconic logo? And who took that bite? The backstory on Apple’s visual identity and name is as intriguing as you’d expect. More… Read More »From Fruit to Tech Giant: Apple’s Name & Brand Legacy
Listen & Personalize: The Loyalty Hack! There are lots of ways people define brand strategy or brand DNA. One powerful way we like to see “brand” is through the actions of employees. In fact, we… Read More »Listen & Personalize: The Loyalty Hack!