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Naming

Duopio

    What can you do with just four letters? With the right mindset, the sky is the limit. Here’s how we created an ownable, evocative name for an aerospace powerhouse …

    Delta Air Lines

      Many years ago the founder of Trust Deep, Stace Caseria, worked on the Delta account at a big, multinational agency. To be clear, Trust Deep doesn’t have Delta as a client. But Stace did at… Read More »Delta Air Lines

      Smoking Kills

        This brand’s full name, Smoking Kills. Please Drive Safely. is a mouthful, and that’s the joke. The founders of this clothing startup absolutely love the era of racing where Big Tobacco sponsored teams, but hate… Read More »Smoking Kills