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    What can you do with just four letters? With the right mindset, the sky is the limit. Here’s how we created an ownable, evocative name for an aerospace powerhouse …

    Delta Air Lines

      Many years ago the founder of Trust Deep, Stace Caseria, worked on the Delta account at a big, multinational agency. To be clear, Trust Deep doesn’t have Delta as a client. But Stace did at… Read More »Delta Air Lines

      Smoking Kills

        This brand’s full name, Smoking Kills. Please Drive Safely. is a mouthful, and that’s the joke. The founders of this clothing startup absolutely love the era of racing where Big Tobacco sponsored teams, but hate… Read More »Smoking Kills