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Brand Development

Northstar Resort

    The Northstar California mountain is a luxury resort acquired by Vail Resorts in 2010. With amazing facilities, we knew we could elevate Northstar; it just needed a story to tell.


      What can you do with just four letters? With the right mindset, the sky is the limit. Here’s how we created an ownable, evocative name for an aerospace powerhouse …

      Cap’t Loui

        Cap’t Loui is an innovative casual dining concept melding cultures and tastes. The chain has been expanding quickly, but in the absence of any brand platform, standards or guiding principles.