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Jordan’s Skinny Mixes

Jordan’s Skinny Mixes helped launch an entire category this past decade – calorie-free drink enhancers that taste phenomenal. And they were the fuel behind 2023’s #watertok trend. They needed a refreshed brand platform, though, to guide them forward, however. Working with the team, we helped them to push beyond the original platform to lead the next decade of beverage enhancement.

Work includes brand platform and naming.