Bedlam

challenge & context

Give the Bedlam agency verbal firepower to stand out against any competitor

Encapsulate a rebellious ethos into a tone that still communicates reliability and trustworthiness

Bedlam is one of my favorite boutique design and strategy agency clients. We’ve collaborated for years on their projects where they need brand discovery and messaging platform expertise – together, Bedlam and Trust Deep is always a winning combination. So… when building their new site, they asked me to write it in their brand’s character – intelligent, experienced risktakers with unique points of view on marketing in a digital world.

insight & solution

Clients looking to hire an agency today have more choices than ever. They also face larger marketing challenges, including cutting through clutter and defining a unique brand proposition. With the Bedlam site, we aimed to show exactly how we’re capable of accomplishing both aims.

For this messaging – short, dynamic declarations – I used one of my favorite copy techniques, make the words do more than just say the thing they say. In this case, they actively demonstrate what they’re saying. “Showing” beats “telling” all day.

services

messaging platform and tone

website copy