Six Flags: Beyond the Ride A Monumental $8 Billion Deal — Six Flags and Cedar Fair are teaming up to create a theme park giant across North America! This strategic merger brings together 27 amusement… Read More »Six Flags: Beyond the Rides
Why Does Coca-Cola Never Get Old? Cracking the Code of Brand Relevance I’m constantly fascinated by how iconic brands like Coca-Cola maintain their relevance and emotional connection in a rapidly evolving market. By weaving happiness… Read More »Why Does Coca-Cola Never Get Old? Cracking the Code of Brand Relevance
Is Walmart’s Name a Founder’s Legacy? Did you know the iconic name “Walmart” has a simple yet intriguing origin? It’s a classic example of a founder-based name, crafted from Sam Walton’s surname. Learn the story… Read More »Is Walmart’s Name a Founder’s Legacy?
Is Your Brand Ready for Liftoff? Secrets of Brand Development Brand development is a critical journey where the primary focus is on building a strong foundation. This foundation is shaped by your brand’s mission, vision,… Read More »Is Your Brand Ready for Liftoff? Secrets of Brand Development
Why is Oreo So Catchy? Brand Name Secrets Revealed The joy of Oreo extends beyond its flavor. It’s a prime example of how a great brand name can elevate a product’s appeal. It’s easy, fun,… Read More »Why is Oreo So Catchy? Brand Name Secrets Revealed
Slow & Steady Wins the Brand Race: Why Rushing Hurts Your Growth Every brand has a story, and the richest narratives are those that aren’t rushed. Real growth and real branding is a marathon, a… Read More »Slow & Steady Wins the Brand Race: Why Rushing Hurts Your Growth
Born from a Typo?! The Hilarious Origin Story of Ski-Doo Did you know the iconic Ski-Doo snowmobile was actually born from a typo? 🤯 A simple typographical error in the original documentation transformed ‘Ski-Dog’ into… Read More »Born from a Typo?! The Hilarious Origin Story of Ski-Doo
Who Knew a Swizzle Stick Could Be So Powerful? Experiential Marketing Ideas As business owners, we work very hard to create unforgettable customer experiences. So how can a simple piece of plastic radically enhance the… Read More »Who Knew a Swizzle Stick Could Be So Powerful? Experiential Marketing Ideas
From Fruit to Tech Giant: Apple’s Name & Brand Legacy What’s behind Apple’s iconic logo? And who took that bite? The backstory on Apple’s visual identity and name is as intriguing as you’d expect. More… Read More »From Fruit to Tech Giant: Apple’s Name & Brand Legacy
More Than Furniture: How IKEA Creates Lasting Memories Through Experience IKEA’s magic isn’t just in the furniture. It’s in the experience – the triumphs and challenges of turning a maze of parts into a table,… Read More »More Than Furniture: How IKEA Creates Lasting Memories Through Experience