How to launch and scale your business in 2024 Here’s what business owners and entrepreneurs need to know to create and launch their businesses. Actionable insights that break out the differences between branding and marketing,… Read More »Business Launch Guide
How to name just about anything This guide provides a step-by-step approach to naming a brand, from understanding the different types of names and their qualities to legal considerations and the importance of research. It… Read More »Naming 101
How to create loyal customers Customer loyalty is the ultimate objective of many marketers, but how do you know when you’ve achieved it? More importantly, how do you achieve it? This informative eBook offers you… Read More »eBook Download
Aligning your actions around purpose Creating a mission statement is one of the first foundational steps toward understanding your brand’s why. If you’ve never been through a brand discovery process, this quick template can get you… Read More »Mission Statement
A better way to understand customers Many marketers use customer personas to gain buyer insight but we’ve found an even better method – understanding what someone needs your brand to do for them. Download this… Read More »Jobs To Be Done